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Business Management (Marketing) BA Honours

University of Westminster, London

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University of Westminster, London

Course options

5 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    4 Years

Course summary

Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts.

This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology.

In this dynamic degree program, you will explore every aspect of marketing to prepare you for professional roles across the industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field.

Additionally, you will have the chance to apply your learning to real-world marketing practices through:

Switch 23: Our state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience.
Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London.
Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel.
Past graduates have found successful employment as management, marketing and advertising trainees, brand managers, market research assistants and in public relations.
Our course is designed with input from a range of industry professionals from sectors, including retail, public relations, marketing, pharmaceuticals, government and the NHS.
Professional accreditation:
The Business Management (Marketing) BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, youll be exempt from the Level 4 ''Applied Marketing and Planning Campaign'' module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification, and from the Level 6 ''Marketing & Digital Strategy'' module towards the CIM Level 6 Diploma in Professional Marketing qualification.
Careers
This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue chip organisations, the public, private or third sector. If youre seeking a career within the marketing department of an organisation and want a broader understanding of general business and management, our degree combining both disciplines, will prepare you for a broad range of roles. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. You could go on to work in-house or within an agency in a wide range of roles, including marketing executive, account executive and trainee management roles.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    118th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Based in London, students have access to top employers and a vibrant cultural life, including world-leading museums, galleries, libraries, and music venues.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Business & Management Stu

    87th out of 122 1

    69th out of 87 1

  • Entry standards

    / Max 221
    115 52%

    86th

  • Graduate prospects

    / Max 100
    54.0 54%

    106th

    16

  • Student satisfaction

    / Max 4
    3.05 76%

    63rd

    36

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    60.0 60%

    72nd

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    46

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