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Digital Marketing with Events Management BA (Hons)

Abertay University

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Abertay University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Abertay Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary


Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events.

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting.


This strong mix of digital marketing and event management skills

is designed to make you highly appealing to future employers.


Outstanding work placements & study abroad options


Focussed squarely on employability

, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits.


Successfully completing the course takes you partway towards a professional CIM qualification.

We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.


A flexible degree

You can tailor your studies to suit your interests and career plans.This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.


Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked


top 3 in Scotland for overall student satisfaction

(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -


Scotland's Top Modern University - Student Satisfaction

(National Student Survey 2023).-


UK University of the Year 2021 - Teaching Quality

(The Times/Sunday Times Good University Guide). -


UK Top 10 - Student Satisfaction & Teaching

(Guardian Good University Guide 2021).

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Abertay University

Abertay University

  • University League Table

    99th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Business & Management Stu

    113th out of 122

    82nd out of 87

  • Entry standards

    / Max 221
    147 67%

    34th

  • Graduate prospects

    / Max 100
    55.0 55%

    103rd

    4

  • Student satisfaction

    / Max 4
    3.07 77%

    57th

    34

  • Entry standards

    / Max 204
    144 70%

    21st

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    20

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    48

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