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Fashion Branding and Promotion BA (Hons)

Heriot-Watt University

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Heriot-Watt University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Scottish Borders Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary

Our BA (Hons) Fashion Branding and Promotion programme will provide you with fashion communication, marketing, branding and management knowledge and expertise which is in high demand by the global fashion industries. This programme will help to position you for a career in this exciting and vibrant environment.

Youll gain a unique blend of practical and creative design skills exploring and developing your interests, skills, and knowledge as well as a comprehensive understanding of the commercial aspects of the fashion industries.

The programme offers specialised modules including communication design, photography, moving image, visual communication, fashion marketing, branding, and consumer behaviour. Youll have access to our Mac and PC-based Computer-Aided Design (CAD) labs and Adobe Creative Cloud software to fully develop your visual skills. Youll also make use of our fully equipped photographic studio to develop your studio-based photography skills for fashion, portraiture, and product photography projects.

The focus of this programme is to help you understand sustainable and inclusive commercial practices. Youll develop skills in management and promotion of live branding events whilst engaging and developing an understanding of a range of analytical and interpretive skills to not only evaluate current market trends but to anticipate future trends.

Youll have the opportunity to gain a global perspective by studying abroad for a semester at our Dubai campus or one of our international exchange partners in Europe, India and USA. During your studies, youll have opportunities to collaborate with industry on live projects with high-end industry brands. Our students have previously worked on industry projects with companies including Crisis, Louis Vuitton, Malton Young and Borland, and W.L Gore.

In your final year, youll complete an Honours project that allows you to establish your interests within the industry at the start of your professional career.

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,456per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    42nd

  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    28th out of 87 5

  • Entry standards

    / Max 204
    161 79%

    9th

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    17

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    33

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