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Fashion Business and Marketing BA (Hons)

University of Winchester

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University of Winchester
UCAS CODE: N590

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    3 Years

Course summary

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands - Gain dynamic and cutting-edge skills relevant to the current fashion landscape - In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up- We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditionsDo you dream of creating iconic campaigns for major brands that echo through time, of innovating new pathways into sustainable fashion, or of making your mark with your own independent fashion brand? Our future-focused course has digital skill development, analytics and problem solving embedded and has your employability and industry links integrated into every module.Our Fashion Business and Marketing course produces industry-ready graduates with the practical skills, ethical awareness and digital acumen needed to thrive in a rapidly evolving fashion landscape. As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders. Our modules foster a deep appreciation for sustainability and ethical practices within the fashion industry ensuring you are well-prepared to contribute to the growing movement of regenerative fashion and conscious consumption. In recognition of the ever-evolving digital landscape, we place a significant focus on digital marketing and emerging trends in the fashion industry. Navigate the digital world, harnessing its potential for effective marketing and communication strategies, thereby staying ahead in the dynamic fashion landscape. With an emphasis on employability, we provide students with real-world experiences and opportunities to connect with industry professionals. Our programme has links with a range of current industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. You will also have the opportunity to attend occasional field trips as part of your course.A Personal Development Plan (PDP) is embedded into each year of study and will enhance your academic, personal and professional growth. Your PDP will set your agreed goals which could be developing your soft skills such as communication, teamwork and leadership; creating a roadmap to support your career aspirations, for example identifying internships and work experience; or planning out your opportunities for networking. Your PDP ensures you will receive continuous support tailored to your individual needs to enhance both your academic performance and career readiness.Before moving on to the final year, you may choose to spend a year on a placement in a business relevant to your ambitions.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

Information not available

Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 104 - 120

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University information

University of Winchester

University of Winchester

  • University League Table

    103rd

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

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Subject rankings

  • Subject ranking

    Art & Design

    41st out of 84 33

    63rd out of 87 3

  • Entry standards

    / Max 239
    110 46%

    75th

  • Graduate prospects

    / Max 100
    95.0 95%

    1st

    23

  • Student satisfaction

    / Max 4
    3.14 78%

    46th

    4

  • Entry standards

    / Max 204
    108 53%

    75th

  • Graduate prospects

    / Max 100
    71.0 71%

    56th

    20

  • Student satisfaction

    / Max 4
    2.80 70%

    83rd

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