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- University of York
- MA Social Media and Social Research
Course options
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Qualification
MA - Master of Arts
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Location
York campus
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Study mode
Full time
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Start date
15-SEP-25
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Duration
1 year
Course summary
Social media and other emerging communication technologies are becoming a key aspect of social research practice.
The data they generate contain insights into how entire populations communicate, behave, and interact with each other.
This course provides the practical research skills and conceptual foundations you need to conduct studies in this new field.
Assessment and feedback
Core modules will be assessed by a mixture of ‘open’ essays (where an assignment is prepared in your own time and handed in) and presentations.
Open assessments are released early in the term so you can select one or more essay titles to read around the topic and plan your chosen essay.
Towards the end of your studies, you'll complete a 15,000-word dissertation on an original piece of your own research.
Careers and skills
You'll develop skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.
Career opportunities
- Social media analyst
- Social media manager
- Social media and content strategist
- Digital marketing executive
- Digital communications officer
- Content editor
Modules
Tuition fees
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£ 25,900per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
17th
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Campus address
York campus, Heslington, York, York, YO10 5DD, England
Subject rankings
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Subject ranking
21st out of 117 3
3rd out of 95 2
11th out of 101 3
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Entry standards
/ Max 227155 68%28th
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Graduate prospects
/ Max 10096.0 96%6th
2 -
Student satisfaction
/ Max 42.69 67%112th
29 -
Entry standards
/ Max 198163 82%10th
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Graduate prospects
/ Max 10075.0 75%4th
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Student satisfaction
/ Max 42.90 73%82nd
7 -
Entry standards
/ Max 206149 72%16th
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Graduate prospects
/ Max 10071.0 71%13th
19 -
Student satisfaction
/ Max 42.96 74%61st
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