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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

MA Social Media and Social Research

University of York

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    York campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

Social media and other emerging communication technologies are becoming a key aspect of social research practice.

The data they generate contain insights into how entire populations communicate, behave, and interact with each other.

This course provides the practical research skills and conceptual foundations you need to conduct studies in this new field.

Assessment and feedback

Core modules will be assessed by a mixture of ‘open’ essays (where an assignment is prepared in your own time and handed in) and presentations.

Open assessments are released early in the term so you can select one or more essay titles to read around the topic and plan your chosen essay.

Towards the end of your studies, you'll complete a 15,000-word dissertation on an original piece of your own research.

Careers and skills

You'll develop skills employers need in many fields, and especially those requiring awareness of digital social research practice and theory.

Career opportunities

  • Social media analyst
  • Social media manager
  • Social media and content strategist
  • Digital marketing executive
  • Digital communications officer
  • Content editor

Tuition fees

Students living in Hong Kong
(International fees)

£ 25,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

University of York

  • University League Table

    17th

  • Campus address

    York campus, Heslington, York, York, YO10 5DD, England

One of only four UK universities (beside Oxford, Cambridge and Imperial) with TEF Gold for teaching and Top 10 for Research Quality (Complete University Guide).
Access to long-held industry partnerships, research centres, and resource archives. These all contribute to York’s extensive employability opportunities.
Home to 20,000+ students from more than 150 countries, creating an inclusive community and lifelong global network through the York for Life alumni platform.

Subject rankings

  • Subject ranking

    21st out of 117 3

    3rd out of 95 2

    11th out of 101 3

  • Entry standards

    / Max 227
    155 68%

    28th

  • Graduate prospects

    / Max 100
    96.0 96%

    6th

    2
  • Student satisfaction

    / Max 4
    2.69 67%

    112th

    29
  • Entry standards

    / Max 198
    163 82%

    10th

  • Graduate prospects

    / Max 100
    75.0 75%

    4th

  • Student satisfaction

    / Max 4
    2.90 73%

    82nd

    7
  • Entry standards

    / Max 206
    149 72%

    16th

  • Graduate prospects

    / Max 100
    71.0 71%

    13th

    19
  • Student satisfaction

    / Max 4
    2.96 74%

    61st

    3

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