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  • Hong Kong
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  • Undergraduate courses
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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Marketing Analytics MSc

University of Southampton

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University of Southampton

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Boldrewood Innovation Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.

Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.

Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.

Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).

Assessment methods (Outcome qualification level): Assessment methods vary by module, but will include exams, group presentations, group or individual coursework and a dissertation.

Tuition fees

Students living in Hong Kong
(International fees)

£ 31,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Southampton

University of Southampton

University of Southampton

  • University League Table

    20th

  • Campus address

    University of Southampton, University Road, Southampton, Hampshire, SO17 1BJ, United Kingdom

VIEW PROFILE
Southampton is proud of its inclusive international community, welcoming over 10,000 students from more than 130 countries.
Southampton is a truly global university. It has 350+ student-led clubs and societies, which provide great opportunities to build intercultural skills.
Specialist careers support and 400+ paid internships and work experience opportunities prepare international students for their future in the global job market.

Subject rankings

  • Subject ranking

    Business & Management Stu

    26th out of 122 3

    15th out of 117 6

    9th out of 87 1

  • Entry standards

    / Max 221
    147 66%

    34th

  • Graduate prospects

    / Max 100
    78.0 78%

    30th

    9

  • Student satisfaction

    / Max 4
    3.00 75%

    85th

    18

  • Entry standards

    / Max 227
    178 78%

    15th

  • Graduate prospects

    / Max 100
    91.0 91%

    26th

    3

  • Student satisfaction

    / Max 4
    2.82 71%

    106th

    95

  • Entry standards

    / Max 204
    158 78%

    11th

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    4

  • Student satisfaction

    / Max 4
    2.98 75%

    64th

    17

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