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Marketing (January) MSc

University of Strathclyde

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University of Strathclyde

Course options

  • Qualification

    MSc - Master of Science

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    19-JAN-26

  • Duration

    1 Year

Course summary

As an MSc Marketing postgraduate student you join one of the first marketing departments established in the UK.

Strathclyde Business Schools Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience.

MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.

MSc Marketing is suitable for non-business graduates who want to pursue a career in this area

Students develop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issues

This reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors

Our Masters of Marketing Programme covers core Marketing theory and practice relating to Strategy, Consumers, Research and Sustainability. This provides a basis for more specialised study tailored to your future career and skills development.

Key features of the course include:

a teaching team with demonstrated research excellence spanning a wide variety of Marketing disciplines.

experiential learning via case studies and high-calibre industry collaborations and speakers.

capstone projects with the opportunity to lead a theory-based or practice-based research project.

skills-based teaching focused on transferable skills and employability prospects.

Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.

What you'll study

Your first semester will comprise core marketing classes:

Strategic Marketing Management

Consumer Behaviour

Marketing Research in a Digital Age

Key Skills

In the second semester, you'll work towards more specialised study, relating to:

Brand Management

Social Responsibility & Sustainability

e-Marketing

Retail Marketing

Destination Marketing

Integrated Marketing Communications.

Over the Autumn term, you'll undertake a capstone research project. Youll choose one of two pathways:

a theory-based Marketing Dissertation

a practice-based Marketing-Works Live Project

Tuition fees

Students living in Hong Kong
(International fees)

£ 28,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Strathclyde

University of Strathclyde

  • University League Table

    32nd

  • Campus address

    University of Strathclyde, McCance Building, 16 Richmond Street, Glasgow, Glasgow, City Of, G1 1XQ, Scotland

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    Marketing

    12th out of 87 3

  • Entry standards

    / Max 204
    204 100%

    1st

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    18

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    20

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