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The University of Glasgow’s online marketing degree is designed for tomorrow’s world. You will study with international faculty at the Adam Smith Business School who are experienced and knowledgeable in both marketing fundamentals and the latest digital trends. Graduate with expertise in advertising, branding, user experience (UX) design, marketing analytics and more.

Online learning at the University of Glasgow allows you to experience the outstanding education we are known for without the need for relocation.

WHY THIS PROGRAMME

The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing degree highly attractive to prospective employers.

The School is rated one of the top 100 business schools in Europe by the Financial Times in 2021.

The Online MSc Marketing at University of Glasgow has been accredited by the Chartered Institute of Marketing (CIM) providing students with an opportunity to work towards a professional qualification in marketing alongside their studies. Please note the CIM accreditations apply at the Masters level only.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Glasgow has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership.

CIM qualifications are highly sought after by employers. This ensures students are equipped with the best opportunities for a successful marketing career. The School’s teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

The University of Glasgow is also currently ranked 14th in the UK and 48th worldwide for International Strategic Marketing (Campus Masters) (QS Business Master's Rankings 2023: Marketing).

TOP 15 IN THE UK FOR INTERNATIONAL STRATEGIC MARKETING

Your postgraduate studies will begin with courses in marketing, advertising and brand management. These core courses take a modern approach to marketing, as fundamental concepts converge with digital tactics dominating this industry. Master topics in marketing research and pursue optional courses in UX design as well as digital, retail, social media, services marketing and marketing ethics, consumption and technology.

The course features contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. Study of these subjects are crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.

Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.

To apply, previous marketing experience is not essential. What is more important is your ambition and a willingness to embrace new marketing ideas and challenges.

Through interactive online study you’ll be able to share ideas and create long-lasting networks with your fellow marketeers.

You'll learn from lecturers at the forefront of social sciences research, as 90% of research by our School of Social Sciences is assessed as world-leading and internationally excellent – Research Excellence Framework 2021.