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  • Undergraduate courses
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Masters in Marketing (Sustainable Marketing)

University of Reading

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University of Reading

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Henley Business School

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing.

The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues; and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive.

Students on this programme will receive a rigorous grounding in both the theory and practice of marketing, with a deliberate emphasis on the contemporary issues and developments impacting most on the discipline. The aim is to produce graduates who understand not only why firms operate the marketing practices that they do, but how these practices are likely to evolve in a complex and changing international business environment. Students will choose a dissertation or business project to apply their learnings to aspects of Sustainable marketing pathway.

How can Henley Careers work with you?

We have an award-winning careers team that will support you through your postgraduate studies and four years after graduation.

Here is how Henley Careers can help you:

Careers Consultant appointments: Our Careers Consultant are here to help and support you with any careers related concern that you might have. Whether it’s CV advice, practicing for an interview, providing feedback if applications aren't successful or support planning your career goals. We are here to help empower you to progress in your career.
Events: Henley Careers organise numerous events aimed to help you build your confidence, develop the skills employers are looking for. Additionally, network with employers and expand your industry knowledge.
Alumni support: You can continue to book one-to-one appointments with your Careers Consultant and use our online resources. For up to four years after graduating we’re here to help and support in your career.
Career Smart: Get a head start in securing a graduate job by taking part in our online course, Career Smart. You can expect to learn about the graduate recruitment cycle in the UK. As well as where to look and how to start applying to jobs, and the different roles available to you.

Tuition fees

Students living in Hong Kong
(International fees)

£ 27,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

University of Reading

University of Reading

  • University League Table

    35th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, United Kingdom

VIEW PROFILE
The University of Reading is an international community with more than 26,000 students from around 160 countries. 
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    Geography & Environmental

    29th out of 73 1

    18th out of 87 4

  • Entry standards

    / Max 211
    120 57%

    46th

  • Graduate prospects

    / Max 100
    73.0 73%

    44th

    3

  • Student satisfaction

    / Max 4
    3.21 80%

    21st

    20

  • Entry standards

    / Max 204
    134 66%

    27th

  • Graduate prospects

    / Max 100
    87.0 87%

    14th

    12

  • Student satisfaction

    / Max 4
    2.88 72%

    77th

    15

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