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MSc International Fashion Marketing

Manchester Metropolitan University

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Manchester Metropolitan University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Manchester Metropolitan University

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    1 Year

Course summary

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity. This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries. With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

Career prospects

Live projects, external visits, and networking opportunities will enhance the employability, confidence and the earning potential of our graduates. The focus of the curriculum will support a range of Fashion Marketing career aspirations with skills in creativity, complex problem solving, reasoning and ideation to be ready for current and future demands of jobs.

This MSc will open doors for students to a range of exciting areas in the creative and cultural industries, such as

Brand Management

Copywriting

Campaign Management

Content Marketing

Social Media Marketing

Creative Concept Development

Brand Strategy

Account Management

Events & Experiential

Research & Insight

Design

Communications & PR

Marketing Metrics & Data Analysis

Search Marketing/SEO

Tuition fees

Students living in Hong Kong
(International fees)

£ 20,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

Manchester Metropolitan University

Manchester Metropolitan University

  • University League Table

    56th

  • Campus address

    Manchester Metropolitan University, Ormond Building, Lower Ormond Street, Manchester, Lancashire, M15 6BX, United Kingdom

VIEW PROFILE
The university welcomes a diverse international student population of more than 5,000 international students from over 120 countries.
Each year, it offers a range of welcome events to help new students settle into university, explore the city, and prepare for their academic studies.
Study in the centre of the global city of Manchester, on a campus with world-class learning spaces, a lively Students’ Union and fantastic social hubs.

Subject rankings

  • Subject ranking

    Marketing

    33rd out of 87 7

  • Entry standards

    / Max 204
    127 62%

    39th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    10

  • Student satisfaction

    / Max 4
    3.09 77%

    37th

    13

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