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The Marketing Science MSc at the UCL School of Management is an exceptional programme for individuals keen to master analytical techniques and scientific methods, ready for an exciting career in marketing. Join a world-renowned university and become a leader in modern marketing with data-driven insights and creative marketing strategies.

About this degree

Our Marketing Science MSc programme has been tailored-designed with industry demand in mind, drawing on direct feedback from employers at leading organisations and enterprises. This programme equips you with cutting-edge skills in data analytics, digital technology, and AI, which are essential for developing evidence-based marketing solutions that meet the evolving needs of modern businesses.

Ideal for those passionate about marketing and data analytics, the programme combines theory with practical application, preparing you for successful careers in diverse settings, from large organisations to innovative start-ups, or as an entrepreneur. As a student, you'll build a strong foundation in analytical skills while developing intuitive marketing insights to make strategic decisions that drive results.

The programme culminates in a dynamic group business project, where you tackle a significant marketing analytics challenge faced by a client organisation. This capstone experience allows you to apply your knowledge and skills to a real-world problem, demonstrating your ability to integrate learning and innovate solutions strategically.

The Marketing Science MSc is about more than just education - our aim is to position you at the forefront of the marketing industry, ready to lead and innovate in a competitive landscape.